L. L. Bean - Social Media Monitoring Post 2
Social Media Monitoring (cont'd.) & Brand Recommendations Since they announced the end of their lifetime return policy , L.L. Bean has entered some rocky terrain with their fan base. The legendary policy -- a guarantee that the company would accept any item, at any time, for a full refund with no questions asked -- was once a trademark of the company. After all, it's been in place since its founding in 1912. Many loyal customers are not pleased, threatening to never wear their Bean Boots again. Fortunately for these folks, Bean's new policy is a liberal one; customers may return an item for a full refund up to one year after purchase, and defective items can be returned at any point. What the Groundswell Has to Say Still, fans are upset. If you've read my previous post monitoring L.L. Bean, you'll know I've been closely following the company's main Instagram page. Why Instagram? Because this is where ...